Merely a month since launching, DEOD has already expanded its offering by including BBC Word News and a mix of mainstream sporting content, but the big news this week is the announcement that DEOD will now, exclusively, also show the near-live short-form digital content for the International Cricket Council (ICC) Champions Trophy 2017 and the ICC Women’s World Cup 2017 tournaments.
Digital Entertainment on Demand (DEOD), South Africa’s freshest new converged TV service, launched with a bang at The Venue overlooking the Sandton skyline merely a month ago. DEOD’s arrival generated excitement among media and viewers alike, bringing a new and innovative world of choice to viewers across the country.
In the short space of time since its unveiling, the DEOD team has already added more channels and more content. As if several international news channels, five niche sports channels and a sports news service weren’t enough, Discover Digital, has just this week secured for DEOD the near-live short-form digital rights for the International Cricket Council (ICC) Champions Trophy 2017 and the ICC Women’s World Cup 2017 tournaments and has been appointed the exclusive aggregator in Sub-Saharan Africa by the Channel 2 Group for all ICC tournaments up to and including and the 2019 ICC World Cup.
Tim Cook, Senior Manager of Sports at Discover Digital, describes the deal as ‘huge’ for South Africa. “It will allow DEOD to take near-live highlights of the events to South African cricket fans within minutes of them happening throughout the day. It’s phenomenal. For the first time, South Africans will have access to near-live short-form content to stay on top of what’s happening, on the go, in the most important cricket tournament after the World Cup.”
“This is a significant deal in the sports space, taking a major mainstream event out of the pay-TV arena to a much broader audience. We have seen a massive trend towards near-live short-form action content, as many people simply don’t have the time to sit and watch a whole day of sports, but they still want to keep up to date with the action. This is a fantastic way for fans to keep up with a tournament like this wherever they are, and they don’t have to wait for a sports roundup at the end of the day,” agreed MD Stephen Watson.
DEOD has created a dedicated OnDemand Category for the ICC tournaments, starting with the ICC Champions Trophy which runs from 1 – 18 June in England and Wales, for just R10 so fans don’t have to subscribe to the Premium Package if they just want cricket. The content will of course be available to Sports OnDemand and DEOD Premium customers too at no additional cost.
Cricket aside, another exciting addition to the DEOD offering includes BBC World News, a recognised leader in global breaking news, offering international news and current affairs TV as well as documentaries, lifestyle programmes and interviews. It’s an essential channel to round out DEOD’s international daily news coverage.
DEOD’s Sports and On-Demand programming has also already grown to offer exciting mainstream sporting content. New additions include the weekly ATP World Tour Uncovered Tennis Magazine show giving you unrivalled behind-the-scenes access to the most exciting players and tournaments on earth; the IAAF Athletix magazine show featuring highlights of the premier IAAF events; as well as an archive featuring the highlights of best South Africa-New Zealand-Australia Rugby (SANZAR) and Rugby World Cup games since 1999. See our exciting sports programming here
DEOD is the ultimate in Internet television, offering you a mix of TV, movies, music, news and sport over the internet, at any time of day and on virtually any device. Keep up with your favourite sports action on the go, or pass time in a queue watching a new series on your smartphone, DEOD is all about bringing more choice to your world of entertainment.
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